5 Benefits From a Successful Video Content Marketing Strategy

Did you know 63% of businesses started to use a video content marketing strategy within the last few years? 

During the last five years, people have started using their tablets and mobile phones more than their PCs. This is where video content marketing strategy comes into play. It doesn’t matter if you have an in-store business, an online business, or even a blog. A video content marketing strategy plan can help you along with the way. 

What Is a Video Content Marketing Strategy? 

Before we can dive into great detail on why you should have a video content marketing strategy, you probably need to familiarize yourself with the concept better. 

A video content marketing strategy is just like a content marketing strategy but in video form. This means you will be focusing on video content versus writing content.

You will use the same techniques you do when writing, but you will add a few new things to the mix. 

First and foremost, you’ll need to know precisely your audience and how you want your brand to transfer from paper to digital form. This will be vital for a successful video content marketing strategy. Without doing this, you risk having a very unsuccessful strategy that could either make or break your business.  Keep that in mind. 

Videos Will Increase Your Conversion Rates

If you include a video on your landing page, you can quickly increase your conversion rates by 80 percent, according to HubSpot. An influential speaker in a video can influence your target audience to become loyal customers instead of having a wall of text. 

Your video could do wonders with some tweaking, conveying the correct emotion, and getting to the point. 

Great Add-On to Email Marketing Campaigns

You may think that email marketing campaigns are dead, but they are not entirely. It’s all about knowing your audience and getting them to open up that email. 

Did you know if you use the simple word “video” in your email subject line, you can quickly boost your email open rates while decreasing the number of people unsubscribing from you? 

Most people who add a video to their email marketing campaigns say they see around a 200-300% increase in their click-through rates. This is nothing to sneeze at. This partly has to do with the fact that watching a video is ten times more pleasant than sitting down and reading text. 

SEO Loves Videos

Many people still believe that search engines and videos do not miss. That they are oil and water, but that is not true. Search engines love videos. They love looking for content that engages their viewers. Nothing entices better quality page views than a well-crafted video. 

You may be surprised, but Youtube is the second-largest search engine. So, if you start uploading videos to Youtube and putting your blog or website address in the description, you’ll get better visibility. 

Videos Build Credibility & Trust

Videos were always the best way to create your brand’s personality. Even if you only blog, your blog is your brand, and your brand is you.

Enabling videos will allow you to connect more deeply with your audience. This will enable them to gain your trust. Nearly 90% of consumers say that when they watch product videos, that is what helps them decide if they will purchase said product. 

Videos are Social Media Friendly

With people using their mobile phones more than ever now, they love videos. Videos are more accessible to sit through than walls of text.

For instance, we will talk about Facebook. Facebook is overrun with videos. Most people on Facebook share videos more often than not. What would you choose if you had to choose between sharing a video or a wall of text? I can probably guess a video!

Not Good with Video? Ketsum Built Is Here to Help!

Whether you are just starting or require high-quality content, you can benefit from Ketsum Built. 

Ketsum Built specializes in producing high-quality videos, whether they are for your website or social media. They are a full-service company that can help with all aspects of video production, including: 

• Creating Consulting
• Video Editing
• Post Production
• On-site Production

They have fantastic business managers, editors, producers, and writers ready to work with you on finding your brand’s voice.